NEOM - Sindalah - Lifestyle

Ten days, endless commutes, and an ambitious vision—this was one of the most unique lifestyle shoots I’ve worked on.

I recently spent time photographing Singlaha island, part of the NEOM project in Saudi Arabia. You’ve probably heard of NEOM in connection with The Line, the futuristic mirrored city being built in the desert. But Singlaha is something different—a 200-acre island designed as a global destination for the yachting community, with 86 superyacht berths, 440 rooms, 88 villas, and 218 luxury serviced apartments. Not to mention restaurants led by Michelin-starred chefs and every amenity you’d expect from a high-end resort.

These lifestyle images will form the launch assets to this unique project.

Behind The Scenes - NEOM

Here is a little behind the scenes peek into the making of lifestyle images for NEOM. NEOM’s ‘The Line’ is that huge mirrored mega city they are building out in the desert - Sindalah however is the sister project (one of four that make up the total NEOM development) a reclaimed island in the Red Sea.

This was a ten day trip in total - the island was just readying for its official opening so was a hive of activity. Below are some behind the scenes images which I hope give an insight into how a shoot like this comes together. A huge team effort. You can see the final set of images HERE